Achieve Enterprise Drupal
Our most comprehensive project to date, the Corlea Group has provided the following services to Achieve internet:
Sales Consulting – The Corlea Group revamped the company’s entire sales process, created an in-depth Needs Analysis driving reduced time for technical resources to create proposals for clients, higher engagement with prospective customers and more accurate estimates for their development work. In addition, we customized their Salesforce.com to accommodate a direct integration from their website to the lead form and streamline the process of qualifying in-bound leads for the company. We also documented each of these processes for the company.
Current Client Market Research – We interviewed clients to determine measurable value of the Achieve Enterprise Drupal solutions to their clients. In addition we evaluated the types of clients they were working with and discerned their key industries of focus.
Product Development – The Corlea Group brought in a 10-year product research and development professional using best-in-class research methodologies to examine Achieve Internet’s previous solutions for potential development into a new product. We created their first ever product brochure around their Salesforce.com integration for Drupal solution. We also created the initial case study and a description of services for potential clients on their website and in a downloadable pdf.
Strategy – The Corlea Group leveraged the research from the Product Development process to help Achieve Internet identify 4 areas of expertise as the foundation for their business moving forward. In addition, we are helping them create the innovation plan for each area of focus so they can position themselves as thought and product development leaders within the Drupal open source community.
Personnel – The Corlea Group assisted Achieve Internet in the creation of their Account Manager position. From job description to recruiting, to orientation training and implementation, Corlea Group helped Achieve Internet successfully on-board their first ever Account Manager.
Acuity Consulting, Inc.
In 2010 the Corlea Group created customized training for the Audit & Assurance Division of Acuity consulting to help them define their target client and sales process. We then trained the entire Audit & Assurance team on the process and how to run an effective business development team from prospecting for new clients to understanding how to use their CRM (customer relationship management system). Currently in 2012, the Corlea Group is working company-wide to create a consistent process for business development to ensure Team Acuity meets all of its ambitious growth goals for years to come.
In 2011, the Corlea Group assisted Cherple with their international growth strategy. The Corlea Group executed international online marketing research on behalf of Cherple for Brazil, Mexico, South Korea, China, India and the Philippines. We also partnered with the Jacob Tyler Group to design and create the 6 micro-website for each of these countries, launching their worldwide presence.
Commit Translation Services
Commit has been a Corlea Group client since early 2009. The Corlea Group is providing outsourced Business Development, Sales and Marketing. Commit is headquartered in Athens, Greece. In early 2009, they were looking to continue their steady growth by establishing a presence in the U.S. Since that time, The Corlea Group has assisted them in understanding the U.S. market, establishing relationships all over the West Coast with a focus in Southern California. The expanded company is in their third full year of existence, Commit is profitable and is doing business with brands such as Jenny Craig, Resmed, Cryogenic Systems, Sotera Wireless, Hi5, Retail Inkjet Systems, Solatube Global Marketing, Naviscan, Chuao, and many more.
In 2010 the Corlea Group helped Fairway technologies create their sales process and implement their first CRM (Salesforce.com). In addition, Corlea Group provided outsourced business development services. The Corlea Group was responsible for managing Fairway’s largest channel partner and helped turn it from an occasional referral to a consistent flow of opportunities (2 to 3 per month) resulting in closed business of over $100k for the company within a few months, and built a strong pipeline of opportunities the company was then able to leverage into additional business after our initial contract ended.
In a limited engagement in 2009 the Corlea Group assisted G3 Tapes as a provider of outsourced sales focused on the government sector. This resulted in the first order from North Island for the company.
Marrs, Maddocks & Associates, Employee Benefits Division
The Corlea Group is assisting Marrs, Maddocks & Associates Employee Benefits Division to define their sales process, sales tools, sales quotas and compensation plans along with a comprehensive look at their organization and how it will develop based upon growth goals over the next 3 years. The first step is a strategic look at the current state of the organization, its relationships and value it brings to clients, and how it is positioned in the marketplace. Phase II involves creating detailed action plans, timelines and goals outlining how the company will achieve their goals, and helping them execute on the plan. The Corlea Group is providing executive, sales and business development coaching, market research and planning.
The Corlea Group provided on site assistance with the exploration of a new online venture for the CEO & COO of U. Inc. Our focus was market research and the creation of an investment document and presentation. We help our client secure multiple meetings with prospective investors, and worked closely with them to refine the value proposition of the company. This resulted in multiple offers of funding for the new venture.
The Corlea Group is assisting Ultimate Labs with defining their sales process, sales tools, sales quotas and compensation plans along with a comprehensive look at their organization and how it will develop based upon growth goals over the next 3 years. The first step is a strategic look at the current state of the organization, its relationships and value it brings to clients and how it is positioned in the marketplace. Phase II involves creating detailed action plans, timelines and goals outlining how the company will achieve their goals and helping them execute on the plan. The Corlea Group is providing executive, sales and business development coaching, market research and overall project management.
Since mid-November 2012, the Corlea Group is providing, on a very limited basis, outsourced Sales, Sales Process and Sales Coaching services to Universal Consensus. The Corlea Group has assisted them in understanding the how to assess an opportunity and how to position their services with a focus on value. The result was that within 6 weeks appointments were scheduled with 4 out of 5 of their identified top targets. In addition the Corlea Group has helped them defined their sales process and customized their Salesforce.com CRM to match their workflow and reporting needs.
University of San Diego Office of Corporate & Professional Education
Corlea Group Principal, Jack Kelly is a regular faculty member in the Institute for Sales and Business Development at the University of San Diego. Jack has created and currently teaches the class “The Power of Discovery – Presenting Your Solution and Negotiating the Close.” Over the course of 2010 and 2011 this class was consistently ranked as one of the top classes in the program by the students.